Transcreation means to take a concept, idea or message from one language and recreate it from scratch in another language. The aim is to get the same response in the target language that would be obtained in the source language. The difference between transcreation and translation is subtle but essential when dealing with marketing material.
One of our specialties is marketing material for the scientific community and the pharma and medical industry. If you are part of the life science sector, call on us.